About

HOSKING Bikes are here to empower and inspire. To create a brand that celebrates the unique needs, preferences, and aspirations of cyclists. We will be the first brand to sell world-class bikes that are comfortable, unique, affordable, and an expression of the rider.

We aim to foster a community of cyclists, encouraging camaraderie, skill development, and a sense of adventure. By promoting inclusivity, confidence, and sustainability, we strive to enhance the well-being and independence of all cyclists. HOSKING Bikes is committed to being the premier choice for all riders seeking excellence in cycling, enabling them to embrace their individuality and embrace the freedom of two wheels.

Our DNA is diversity

Did you know that across four of the leading bike brands, there are only 3 women for every 20 men at an Executive level?

At HOSKING Bikes, we have embraced diversity as an integral part of our DNA. We understand the immense value that it brings and harness it to fuel innovation, improve decision-making, and achieve superior outcomes.

Cycling is for everyone

Say goodbye to the notion that cycling is only for the ultra-skinny speedsters conquering the Pyrenees or elite performers chasing the Tour De France.

Cycling is so much more—it's the pulsating heart of your local community, the camaraderie of friends pedaling away on lazy weekends, the thrill-seeking bike packers, and the heartwarming father-daughter rides that create unforgettable moments.

We're here to revolutionize the cycling scene, ensuring that these amazing groups can embark on their two-wheeled journeys on world-class bikes.

The Next Generation

"I am committed to spearheading positive change in the sport of cycling, at all levels. This is who I have been throughout my career, and it is what my brand, HOSKING, will continue to accomplish.

People ask me what I want to do after cycling. I tell them that I want to help athletes - particularly female athletes - to get the most out of sport."

- Chloe Hosking